Created during Upfront Week, this immersive dinner series introduced The Trade Desk’s New TV Guide through a fully projection-mapped environment designed to feel transformative, cinematic, and future-forward. Layered motion graphics washed across the space, transforming the room into a living extension of the platform’s visual language while framing intimate conversations around the evolving future of streaming, media, and connected television.

Working within an accelerated timeline, the experience blended reflective materials, sculptural florals, and atmospheric lighting to create a world that felt simultaneously editorial and technological. Inspired by the idea of a “new” TV guide, the environment leaned into a more modern vision of media discovery: immersive, intelligent, and constantly in motion. Every detail, from the tablescape styling to the animated environmental surfaces, was designed to support a seamless visual rhythm throughout the evening.

Led creative direction across projection look & feel, environmental styling, furniture and décor selection, floral direction, graphic design oversight, and tablescape design.

LOCATION SHIFT MIDTOWN, NYC

AGENCY CHEERFUL 21ST