Executive Creative Direction for Indeed's Annual FutureWorks conference featuring 7 stages, 15 product focused activations and demos, 8 surprise and delight experiences, a live broadcast studio, and unique evening social events. 

Led a team of creatives to ensure a unified creative experience across

• branding and signage 

• staging and scenic design 

• activations, demos, and activities 

• furniture and decor 

• video 

• UX for digital activations 

Some favorite touch points include 

• custom digital matching game for the launch of Indeed Talent Scout 

• collectable "Mindful Mini" illustrations from artist Lauri Johnston for a trendy takeaway from custom branded sticker vending machines

• bespoke main stage design that prioritized in room experience with immersive overhead orbs and color-changing LED wrist bands with star-studded speakers included Priyanka Chopra Jonas 

• aura-inspired photo booth with a digital personality quiz where your Skill persona results are reflected in your headshot 

• prioritized personalization with tote bag screen printing, water bottle charms, and a premium shop where guests can redeem points collected at activations for swag 

Surveyed attendees confirmed a "clear and palpable upgrade" over 2024, citing Distinctive Design and Experiential Delivery as the primary success drivers. 

LOCATION NEW ORLEANS, LA

AGENCY FIRST AGENCY